Markus from Eisbach Partners

Markus Barnikel | Founding Partner

Beyond Luck: How to Build a Winning Corporate Innovation Strategy

Markus found a mushroom

Last weekend I got lucky. I love being outdoors and so I don’t mind spending hours – often unsuccessfully – looking for mushrooms.

When it comes to building successful and sustainable Corporate Growth Ventures one should not rely on luck. Over the past decade, I have had the privilege of working with over 100 large enterprises and SMEs on corporate innovation, witnessing both remarkable successes and notable challenges. At Eisbach Partners, we understand that while innovation is crucial for sustainable growth, many initiatives fail to meet expectations. The key to unlocking innovation potential lies in establishing a robust framework tailored to your organization’s unique needs.

Here are the essential elements that we have identified that will drive successful innovation management:

Strategic Alignment: Clearly defined and measurable innovation goals that align with executive vision are fundamental. This ensures that every innovation initiative contributes meaningfully to the broader corporate strategy.

Tailored KPIs: Each innovation vehicle should have specific KPIs reflecting its strategic intent. A balanced approach, incorporating both qualitative and quantitative metrics, allows for a comprehensive assessment of progress and impact.

Executive Buy-In: Strong support from leadership is vital. Without it, innovation units lack the momentum and resources needed to thrive. Engaging executives early fosters a culture of innovation throughout the organization.

Agile Operating Setup & use of AI: Innovation thrives in environments that encourage experimentation and rapid decision-making. An agile setup, empowered by AI, enables teams to pivot quickly based on market feedback.

Continuous Communication: Regularly measuring and communicating progress to stakeholders keeps everyone aligned and engaged, fostering a sense of shared purpose.

By focusing on these elements, organizations can transform their approach to innovation from a series of isolated efforts into a cohesive strategy that drives sustainable success. Innovation is not merely an option; it’s an imperative for any business aiming to thrive in today’s dynamic landscape. With the right framework and strategy, corporate innovation can not only succeed but also propel your organization into new realms of opportunity.

Markus found a mushroom

Markus Barnikel | Founding Partner

“Without a solid innovation framework, growth efforts often fall short. Strategic alignment, targeted KPIs, and strong leadership are essential for sustainable success.”

Stop Relying on Luck: Building Corporate Growth Ventures Requires Strategy, Not Serendipity! Let’s find your mushrooms! 🚀

About eisbach partners

eisbach partners is a consulting firm specializing in sustainable growth, helping companies to generate long-term and renewable business growth without compromising the environment and quality of life. They work with innovation-oriented leaders of large corporations and successful mid-sized companies to identify new opportunities, generate initial revenues and deliver sustainable growth. eisbach partners takes an individual and tailored entrepreneurial approach, based on their experience as successful entrepreneurs and consultants, to work side-by-side with their clients to mobilize their untapped potential.